Smiling man with glasses and brown hair wearing a white fleece jacket outdoors with buildings in background.
By Jakob Wiemer

Scale your web design business to 6-figures

Learn how to sell €20-40k websites and master the transition to a retainer-based collaboration to build €100k+ customer life cycles. Test 100% risk-free with a 14 day money-back guarantee.

Two men working at a table with laptops and papers in a dimly lit modern office space.

00:00

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00:00

Double Play was either featured or awarded by
The word 'awwwards.' in bold black lowercase letters on a white background.
Osmo brand logo with a purple asterisk symbol followed by bold black letters OSMO.
webflow logo
Black stylized outline of 'FWE' letters connected in a single line.
cssda logo
Black and white spiral pattern with alternating thick and thin spokes radiating from the center.

Most web designers will never sell websites for €20k+

On top of that: Most of the average web design freelancers and agencies will disappear in the next 5-10 years due to AI. Learn how to level up and evolve to the top 1%.

Without the Growth Partner Framework
With the Growth Partner Framework
Scale to 6-figures a year
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Sell websites for €20-40k
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Build €100k+ customer life cycles
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Generate dream clients on auto-pilot with a marketing system
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Convert leads into paying clients with a sales system
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Build partnerships with retainers
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Run a low-cost agency framework
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High profit-margins of 60 to 70%
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Stand out in a saturated market
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Overcome budget negotiations
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Remain resilient in a shifting market due to AI
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What you will get from this course

The Double Play Growth Partner Framework: Learn how to find the right clients, sell €20-40k websites and build €100k+ customer life cycles.  AI-proof. Without employees. Lean and cost-efficient.

No 12 hours of filler material. But 1 hour of condensed knowledge and exclusive insights of Double Play packed into 6 modules. Also includes 7x high-value resources that come as a download.

Test 100% risk-free with a 14 day money-back guarantee. Total value of 1.275€ for just 299€ with early access.

Blurred person skating at night with the word Intro centered on the image.
9 Minutes | Worth 75€

Module 1 - Shifting market due to AI

Understand the shifting market due to AI and how to remain resilient. Learn how to create a no-brainer offer to get ahead of other agencies and how to target your dream clients.

Two men discussing design plans pinned on a brick wall with 'Agency Framework' text overlayed.
10 Minutes | Worth 100€

Module 2 - Agency Framework

Learn to setup the growth partner framework with a 60 to 70% profit margin by building an “A-Player” business partner team and a pricing structure that eliminates budget negotiations.

Man in cap playing tennis hitting a ball towards the camera on a blue court with 'Marketing' text
22 Minutes | 2 Resources | Worth 550€

Module 3 - Marketing

Learn to generate leads on autopilot with a multi-channel marketing machine by building an agency brand with social media, winning awards and highly-profitable Meta campaigns.

Two men in black sweaters looking at designs pinned on a brick wall in a creative workspace.
13 Minutes | 5 Resources | Worth 500€

Module 4 - Sales

Learn to convert leads into your dream clients, closing €20-40k website projects. Copy and paste our proven step-by-step sales process that smoothly sells your offer without selling pressure.

Two men shaking hands and smiling in a dimly lit room with text 'Build a partnership' overlay.
5 Minutes | Worth 50€

Module 5 - Build a partnership

Learn to master the transition to a retainer-based collaboration to unlock €100k+ customer life cycles.

Two men with glasses working at a table with laptops and papers in an industrial-style office.
2 Minutes

Module 6 - Wrap-up

If you apply everything you've learned in this course, your agency will deliver holistic value that no AI can currently provide. Your brand will be so strong that you have an unfair advantage over other agencies.

Blurred image of a tennis player lunging on an indoor blue tennis court to hit a tennis ball, with the text 'Coming soon' overlaid in white.
More content coming soon

Deep-dive modules, Weekly Live Q&A Sessions, Community Space

To appreciate the commitment of our Early Access members, we're planning to add new content and features at no extra cost on top of what's already included. Estimated roll-out is around end of October.

What you will get from this course

The Double Play Growth Partner Framework: Learn how to find the right clients, sell €20-40k websites and build €100k+ customer life cycles.  AI-proof. Without employees. Lean and cost-efficient.

No 12 hours of filler material. But 1 hour of condensed knowledge and exklusive insights of Double Play packed into 6 modules. Also includes 7x high-value resources that come as a download.

Test 100% risk-free with a 14 day money-back guarantee. Total value of 1.275€ for just 299€ with early access.

Blurred person skating at night with the word Intro centered on the image.
9 Minutes | Worth 75€

Module 1 - Shifting market due to AI

Understand the shifting market due to AI and how to remain resilient. Learn how to create a no-brainer offer to get ahead of other agencies and how to target your dream clients.

Two men discussing design plans pinned on a brick wall with 'Agency Framework' text overlayed.
10 Minutes | Worth 100€

Module 2 - Agency Framework

Learn to setup the growth partner framework with a 60 to 70% profit margin by building an “A-Player” business partner team and a pricing structure that eliminates budget negotiations.

Man in cap playing tennis hitting a ball towards the camera on a blue court with 'Marketing' text
22 Minutes | 2 Resources | Worth 550€

Module 3 - Marketing

Learn to generate leads on autopilot with a multi-channel marketing machine by building an agency brand with social media, winning awards and highly-profitable Meta campaigns.

Two men in black sweaters looking at designs pinned on a brick wall in a creative workspace.
13 Minutes | 5 Resources | Worth 500€

Module 4 - Sales

Learn to convert leads into your dream clients, closing €20-40k website projects. Copy and paste our proven step-by-step sales process that smoothly sells your offer without selling pressure.

Two men shaking hands and smiling in a dimly lit room with text 'Build a partnership' overlay.
5 Minutes | Worth 50€

Module 5 - Build a partnership

Learn to master the transition to a retainer-based collaboration to unlock €100k+ customer life cycles.

Two men with glasses working at a table with laptops and papers in an industrial-style office.
2 Minutes

Module 6 - Wrap-up

If you apply everything you've learned in this course, your agency will deliver holistic value that no AI can currently provide. Your brand will be so strong that you have an unfair advantage over other agencies.

Blurred image of a tennis player lunging on an indoor blue tennis court to hit a tennis ball, with the text 'Coming soon' overlaid in white.
More content coming soon

Deep-dive modules, Weekly Live Q&A Sessions, Community Space

To appreciate the commitment of our Early Access members, we're planning to add new content and features at no extra cost on top of what's already included. Estimated roll-out is around end of October.

What our course members say

Eduard Bodak
Web designer from Germany

I was at first a bit skeptical because it was "just" one hour. But it's packed with helpful knowledge, no fluff, just straight to the point. The best part for me was seeing real experience with actual clients and how things worked in practice. It gave me new ideas for my own process and basically a clear roadmap on how I can improve my strategy. Definitely worth it!

Anna Jungblut
Brand designer from Germany

Double Play's course exceeded my expectations. Instead of generic tips, you get plenty of hands-on examples of how to stand out in the design industry including strategies that might seem unconventional at first glance, but work precisely because of that. If you want to attract better clients and more exciting projects, you have to check out this course. Absolutely worth it!

Portrait of a man with a neatly trimmed mustache and goatee wearing a black beanie and black top, against a light grey background with shadows.
Dario Grigoletti
Web designer from Switzerland

Compared to other courses that push you towards high-volume work, this one really speaks to designers who take pride in their craft. The marketing module stood out most, but the whole course gives a genuinely clear path forward. I know exactly what to do to get ahead. Definitely worth it and would recommend to anyone who loves creating amazing websites!

Young man with short brown hair wearing a white sweater, smiling against a plain grey background.
Carlos Huertas
Web designer from Spain

It has helped me gain perspective on the kind of design studio / business I want to build and the vision I want to operate from. Seeing what goes on behind the scenes at Double Play is incredibly valuable, to being able to adopt part of the systems and processes and apply them into my own studio. Also I appreciate a lot that it goes straight to the point.

Have an instant return-of-invest on your course investment: 7x high-value resources included

The Double Play Growth Partner Framework includes 7x high-value resources to get you a head start with an instant return-on-invest on your course investment.

Brand Fundamentals Worksheet with questions on audience and examples for defining brand direction.
Resource 1
Brand Fundamentals Worksheet

Lay the groundwork for your own agency brand.

Document titled Meta Ads Roadmap explaining steps and ROI from a Meta campaign on Instagram and Facebook.
Resource 2
Meta Ads Roadmap

Step-by-step guide to launch your campaign with insights to our metrics.

CRM dashboard showing Apple client with total volume, invoiced, unpaid amounts, and payment status.
Resource 3
Fully functional Notion CRM

Manage your leads and clients to always know what's going on.

Screenshot of email templates with subject and message samples for lead outreach and follow-up.
Resource 4
E-Mail Templates

Get in touch with your leads like a pro to kick of the sales process.

Discovery Call script with steps to break the ice and identify status quo in business discussion checklist.
Resource 5
Discovery Call Sales Script

Qualify the lead and build early trust with our Discovery Call script.

Text listing strategy call questions on positioning, goal, content, and priority with a target icon at top.
Resource 6
Strategy Call Question Catalog

Understand the lead's business to lay the groundwork for the perfect offer.

Screenshot of a design template with tennis net image and text placeholders for client offers.
Resource 7
White Label Figma Offer Template

Create a perfectly tailored offer and convert a lead into a paying client.

Test 100% risk-free

Scale your web design business to 6-figures with the Growth Partner Framework

Learn how to sell €20-40k websites and master the transition to a retainer-based collaboration to build €100k+ customer life cycles. Test 100% risk-free with a 14 day money-back guarantee. Total value of 1.275€ for just 299€ with early access.

Man in glasses and cap reaching forward to hit a tennis ball on an indoor court.
What's included?
6x video modules with lifetime access
check icon
7x high-value resources for an instant ROI
check icon
Learn how to sell websites for €20-40k
check icon
Learn how to build €100k+ customer life cycles
check icon
Learn how to setup your own agency with 60 to 70% profit margins
check icon
Test 100% risk-free with a 14 day money-back guarantee
check icon
One-time-payment, no subscription
check icon
Deep-dive modules for Marketing & Sales
Coming soon
Weekly Live Q&A sessions with Jakob
Coming soon
Community space
Coming soon
Smiling man with glasses and brown hair wearing a white fleece jacket outdoors with buildings in background.
By Jakob Wiemer

About Double Play

Double Play has worked with over 70 brands, startups, and agencies leveling up their branding and website game with the same growth partner approach taught in this course.

We consistently make €25-40k revenue each month with as profit-margin of 60 to 70% – so the share I take home as the business owner. With some of our customers, we earned well over €100k+ thanks to retainers and multiple bookings.

Our work has been recognized with 3x Awwwards Site of the Day, 4x CSSDA Website of the Day, and 2x FWA Website of the Day and also got featured by Webflow, GSAP and OSMO.

15
k
Followers across
socials
3
Awwwards
Site of the Day
2
Featured by
Webflow

References from our award-winning portfolio

Our work doesn’t just impress our clients – it’s been honored by the international design community with multiple awards. 3x Awwwards Site of the Day, 4x CSSDA Website of the Day, 2x FWA Website of the Day

Era of Arc
German Premium Kitchen Manufacturer

To be highlighted is Double Play's flexibility and commitment throughout the entire process. Even with last-minute or frequent change requests and sometimes demanding requirements, Double Play always found meaningful solutions and brought our ideas to life. Working with technical precision and a keen eye for design, they delivered a website that represents both product and brand in a coherent and consistent way.

Young man in a white shirt and black LA cap with hand on chin looking at the camera in black and white.
Stephan Donner
Creative Director
Champions for Good
German Sports Start-up | Awwwards SOTD & featured by Webflow

Working with Jakob and the Double Play team was high-quality and excellent from day one. They took a targeted approach to understanding Champions For Good's vision, authentically and creatively showcasing their network creating an absolute USP that members, athletes, and business clients continue to affirm. Looking back, a collaboration with Double Play feels like an active, mutual five-set Grand Slam final. One that is absolutely worth it.

Young man in navy blue shirt smiling with arms crossed near event signs and table.
Jason Brix
CEO
Man writing at a desk illuminated by a modern HEAVN One desk lamp in a dark room.
Heavn Lights
German Light Manufacturer| Awwwards SOTD & featured by Webflow

Double Play is the best agency we have worked with so far. We are not only incredibly happy with our website for the HEAVN One, but also with the journey that led us there. Incredibly fast communication and execution. Double Play has an extremely good eye for details and that shows in the final result.

Smiling man with short curly hair wearing a suit jacket and light blue shirt against a gray background.
David Große Austing
CEO
Double Play was either featured or awarded by
The word 'awwwards.' in bold black lowercase letters on a white background.
Osmo brand logo with a purple asterisk symbol followed by bold black letters OSMO.
webflow logo
Black stylized outline of 'FWE' letters connected in a single line.
cssda logo
Black and white spiral pattern with alternating thick and thin spokes radiating from the center.

Days

Hours

Minutes

Seconds

Total value of 1.275€ for just 299€ with early access. Rising to 499€ soon.

Why does the price go up? Because we're adding more content to the course soon and rewarding the people who commit early. Test 100% risk-free with a 14 day money-back guarantee.

Man in glasses and cap reaching forward to hit a tennis ball on an indoor court.
Coming to the Growth Partner Framework soon:

To appreciate the commitment of our Early Access members, we're planning to add new content and features at no extra cost on top of what's already included. Estimated roll-out is around end of October.

Deep-dive modules for Marketing & Sales
check icon
Weekly Live Q&A sessions with Jakob
check icon
Community space
check icon

The 7 resources alone that are already included right now – the CRM, the offer template, the scripts, the roadmaps – would take you dozens of hours to build from scratch. At 299€ with early access, you're not just buying a course. You're buying the shortcut for 1% of what your first €20k+ project brings you.

Any open questions?

Clients in my market would never pay €20k+ for a website?


That's exactly what we thought, until we changed who we sell to and what we sell. Nobody pays €20k for "a website". But businesses happily pay €20k+ for a growth partner who directly impacts their revenue. The course shows you how to find these clients and position yourself so that price stops being the conversation. These clients exist in every market. You're just not visible to them yet.

Am I even good enough to charge these prices?


Here's the uncomfortable truth: The web designers charging €20k+ are rarely the most talented ones. They simply understand positioning, sales and client psychology. And all of that is learnable. Your skills are probably already good enough. What's missing is the business framework around it. That's what this course fixes.

I'm a web designer, not a salesperson. Do I benefit from this course?


Yes - you are! Because pushy selling is exactly what keeps web designers cheap. Our sales module gives you a calm, step-by-step process where dream clients convince themselves. No pressure tactics and no scripts that feel gross. When your positioning and offer are right, the sale feels like a conversation between partners instead of a pitch.

How is this different from all the other agency courses out there?


Most courses are taught by marketers who never sold a website themselves. This is our actual, operating playbook. Double Play is a internationally awarded studio that closes €20-40k projects with €100k+ client life cycles – even in today's AI-shifted market. We're not course creators. We're a real studio and packed our system into this course. No fluff and no theory.

If this framework works so well, why would you sell it?


Fair question. Our studio is deliberately boutique and exclusive. We turn down more clients than we take. The market is big enough, and honestly: strong positioning can't be copied by watching a course. It has to be executed. We'd rather see more designers charge what they're worth than watch the industry race to the bottom against AI templates.

Will AI make web designers obsolete?


It will make cheap web designers obsolete. The ones competing on price against $500 template sites. That's exactly why this course exists. As a growth partner you deliver strategy, positioning and business results that no AI can currently provide. The market shift is your biggest opportunity if you move now. Module 1 shows you how.

Do I need employees to deliver €20k+ projects?


No. The Growth Partner Framework is lean by design: no employees, no overhead, no management stress. You'll learn how to work with business partners instead. That's exactly how you protect 60%+ profit-margins.

I've bought courses before and never got results. Will this be different?


Most courses fail because they're 20 hours of filler content you never finish. This course is 4 years of knowledge condensed in 1h plus 7 ready-to-use templates. And if you go through it and still feel it's not for you: 14-day money-back guarantee. Please find more details in our Terms and Conditions

When do I get access?


Immediately. One-time payment via Stripe, then instant access to all modules and all 7 resources. You could be enrolling the course in 10 minutes.

What our course members say

Eduard Bodak
Web designer from Germany

I was at first a bit skeptical because it was "just" one hour. But it's packed with helpful knowledge, no fluff, just straight to the point. The best part for me was seeing real experience with actual clients and how things worked in practice. It gave me new ideas for my own process and basically a clear roadmap on how I can improve my strategy. Definitely worth it!

Anna Jungblut
Brand designer from Germany

Double Play's course exceeded my expectations. Instead of generic tips, you get plenty of hands-on examples of how to stand out in the design industry including strategies that might seem unconventional at first glance, but work precisely because of that. If you want to attract better clients and more exciting projects, you have to check out this course. Absolutely worth it!

Portrait of a man with a neatly trimmed mustache and goatee wearing a black beanie and black top, against a light grey background with shadows.
Dario Grigoletti
Web designer from Switzerland

Compared to other courses that push you towards high-volume work, this one really speaks to designers who take pride in their craft. The marketing module stood out most, but the whole course gives a genuinely clear path forward. I know exactly what to do to get ahead. Definitely worth it and would recommend to anyone who loves creating amazing websites!

Young man with short brown hair wearing a white sweater, smiling against a plain grey background.
Carlos Huertas
Web designer from Spain

It has helped me gain perspective on the kind of design studio / business I want to build and the vision I want to operate from. Seeing what goes on behind the scenes at Double Play is incredibly valuable, to being able to adopt part of the systems and processes and apply them into my own studio. Also I appreciate a lot that it goes straight to the point.

Test 100% risk-free

Scale your web design business to 6-figures with the Growth Partner Framework

Learn how to sell €20-40k websites and master the transition to a retainer-based collaboration to build €100k+ customer life cycles. Test 100% risk-free with a 14 day money-back guarantee. Total value of 1.275€ for just 299€ with early access.

Man in glasses and cap reaching forward to hit a tennis ball on an indoor court.
What's included?
6x video modules with lifetime access
check icon
7x high-value resources for an instant ROI
check icon
Learn how to sell websites for €20-40k
check icon
Learn how to build €100k+ customer life cycles
check icon
Learn how to setup your own agency with 60 to 70% profit margins
check icon
Test 100% risk-free with a 14 day money-back guarantee
check icon
One-time-payment, no subscription
check icon
Deep-dive modules for Marketing & Sales
Coming soon
Weekly Live Q&A sessions with Jakob
Coming soon
Community space
Coming soon